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How Food Labels Trick You into a Purchase

February 1, 2010

When you grocery shop do you find labels that tout “Natural Goodness, Kid Approved, Parent Tested, or Doctor Recommended” leading you to believe that the product is a good choice?  Marketers avoid regulation on front of package labels and rely on consumers trust in a name brand product by labeling with misleading phrases. 

How often do you go further in your investigation of what’s inside the package?  Do you stop at the front of the package or do you turn it to the side and read the nutrition facts and ingredients list?  How can we be sure that what we are feeding our families is actually a good choice nutritionally? 

For more information The New York Times Well Blog discusses meaningless claims on food labels, and the Center for Science in the Public Interest published a detailed report.